Paddling Into The Outerknown

Eleven time world champ, Kelly Slater, is not done making an impact on surf culture. With too many competitive victories to name, and a litany of humanitarian contributions already behind him like displaced water from his last cutback, it’s safe to say Slater is pushing the limits of surfing into the Outerknown. The moniker, “Outerknown” is not only the freakish […]

Green Friday Pays Off

Patagonia made huge strides on the day after Thanksgiving, helping to turn Black Friday green by donating 100% of sales to grassroots organizations focused on protecting the environment. The company raised about $10 million, exceeding expectations by a long shot and empowering those on the front lines of environmental stewardship. Some of the ocean and marine life related […]

Titans Of Progression

Women’s professional big wave surfing is stepping up this season. With the recent Pe’ahi Challenge competition in Maui, and a women’s heat scheduled for the Titans of Mavericks event in Half Moon Bay, professional female surfers are taking things to the next level. On November 11, 2016 Paige Alms won the Pe’ahi Challenge in solid surf, sharing […]

Passing The Hat For Haiti

Haiti is in Crisis. On October 4, 2016 Hurricane Mathew, a category 4 hurricane, slammed into the island and caused extreme destruction. A staggering portion of the population lost their lives, families, homes, infrastructure, and livelihoods in the storm. Food, water, medical care, and basic necessities suddenly became scarce and urgently needed. Although it might not be a premier surf destination, […]

Checking In With Fleahab

I recently read an article in Surfer Magazine entitled Sons of Steamer Lane about what it’s been like for multiple generations of surfers to grow up in Santa Cruz. The article contrasted the lifestyles of the young up and coming generation of competitive surfers, like Nat Young, with the old school wild and wooly badasses of […]